Don't miss
and be missed

Don't miss
and be missed

Impressions matter. Run fashion campaigns that keep you ever-present, always noticed, always remembered.

Impressions matter. Run fashion campaigns that keep you ever-present, always noticed, always remembered.

Your ads, exactly where shoppers are looking, exactly when they're ready to buy

Your ads, exactly where shoppers are looking, exactly when they're ready to buy

Your ads, exactly where shoppers are looking, exactly when they're ready to buy

Fashion shoppers don't follow predictable paths online. They browse social media, read style blogs, check weather forecasts, and compare prices—and somewhere in that journey, they decide what to buy.

Many potential conversions on the open internet are being missed. Your brand needs to be where shoppers spend most of their time.

Fashion shoppers don't follow predictable paths online. They browse social media, read style blogs, check weather forecasts, and compare prices—and somewhere in that journey, they decide what to buy.

Many potential conversions on the open web are being missed. Your brand needs to be where shoppers spend most of their time.

RTB House results at a glance

RTB House results at a glance

U.K. fashion brands trust RTB House to deliver results that matter—higher returns, incremental revenue, and genuine business growth.

Trusted by

5.9:1

average ROAS for fashion clients.

Trusted by

67

U.K. fashion brands

Trusted by

£22 M

incremental revenue generated for fashion retailers in the U.K.

Open internet advertising that captures more conversion opportunities

Open internet advertising that captures more conversion opportunities

Open internet advertising that captures more conversion opportunities

While walled gardens reach only some of the internet, we help brands navigate the open internet, where shoppers spend most of their time—delivering precision targeting, personalised creatives, and proven incremental growth.

Advanced AI that makes your brand impossible to miss

Our Deep Learning-powered algorithm picks up on intent signals across millions of shoppers and learns what moments matter. It identifies "non-obvious" converters by reading real-time behavioural signals—keeping you ahead of competitors.

Every ad as unique as the customer viewing it

Generic ads don't resonate. Our hyper-personalised creatives adapt to each shopper's journey. Shoppable creatives deliver product recommendations based on first-party signals, driving higher engagement and conversion rates.

Generic ads don't resonate. Our
hyper-personalised creatives adapt to each shopper's journey. Shoppable creatives deliver product recommendations based on first-party signals, driving higher engagement and conversion rates.

Generic ads don't resonate. Our
hyper-personalised creatives adapt to each shopper's journey. Shoppable creatives deliver product recommendations based on first-party signals, driving higher engagement and conversion rates.

Proven results you won't want to miss

Advanced audience modelling expands reach and drives efficient customer acquisition. First-party advertising solutions achieve incremental growth.

Our success stories

Our success stories

Our success stories

Where are we going with Shoppable Creative?

Where are we going with Shoppable Creative?

Where are we going with Shoppable Creative?

Every banner is an essential item in your marketing kit. Each banner is important, but for a different reason.

Every banner is an essential item in your marketing kit. Each banner is important, but for a different reason.

Every banner is an essential item in your marketing kit. Each banner is important, but for a different reason.

See the real impact before you commit

See the real impact before you commit

See the real impact before you commit

Our Ghost Ads methodology gives you a clear picture of exactly how much incremental revenue RTB House can add to your business.

Incrementality testing compares two audiences side by sideso you see the genuine sales uplift we deliver, not just the conversions we can claim.

1. Split your audience

Your shoppers are randomly divided into two equal groups—a test group and a control group.

1. Split your audience

Your shoppers are randomly divided into two equal groups—a test group and a control group.

1. Split your audience

Your shoppers are randomly divided into two equal groups—a test group and a control group.

2. Run the test

The test group sees your ads at normal frequency. The control group sees the same ad just once every seven days.

2. Run the test

The test group sees your ads at normal frequency. The control group sees the same ad just once every seven days.

2. Run the test

The test group sees your ads at normal frequency. The control group sees the same ad just once every seven days.

3.Measure the results

We measure conversions across both groups within a 7-day window after each impression. The difference is your true incremental lift.

3.Measure the results

We measure conversions across both groups within a 7-day window after each impression. The difference is your true incremental lift.

3.Measure the results

We measure conversions across both groups within a 7-day window after each impression. The difference is your true incremental lift.

4. Get clarity

You receive statistically significant results showing exactly how much additional revenue RTB House generates, above and beyond what would have happened anyway.

4. Get clarity

You receive statistically significant results showing exactly how much additional revenue RTB House generates, above and beyond what would have happened anyway.

4. Get clarity

You receive statistically significant results showing exactly how much additional revenue RTB House generates, above and beyond what would have happened anyway.

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